Overtime Hydration drink was rebranded to serve high-performance professionals, construction crews, and outdoor workers. The goal was to highlight the brand’s expertise in trusted hydration science, showcase its fast recovery benefits, and distinguish it from conventional sports drinks. We developed a bold, distinctive visual identity by replacing the plain water texture with abstract guilloche patterns, designed to capture attention, appeal, and resonate with clients

MEDIA: Adobe InDesign & Photoshop
Role: Art Director, Team Lead