Overtime Hydration drink was rebranded to serve high-performance professionals, construction crews, and outdoor workers. The goal was to highlight the brand’s expertise in trusted hydration science, showcase its fast recovery benefits, and distinguish it from conventional sports drinks. Through strategic creative direction, I developed a bold, distinctive visual identity by replacing the plain water texture with abstract fluid guilloche patterns, designed to capture attention, appeal, and resonate with clients
MEDIA: Adobe InDesign & Photoshop
Role: Art Director, Team Lead
Embedded Files
Adept Pest Control, established in 2017, required a brand identity that conveyed professionalism, approachability, and a sense of humor.
With decades of combined experience, the company set out to stand apart from traditional pest control brands by emphasizing trust, reliability, and a touch of humor.
MEDIA: Adobe InDesign
Role: Creative Designer, Copy / Adept Pest Control
I built a visually striking brand identity and flyer for boat owners looking to showcase and promote their vessels. The design communicates trust, personalization, and premium service at every stage. By thoughtfully blending bold colors, custom details, and refined layouts, each piece allows boat owners to personalize their favorite items, creating marketing materials that inspire confidence and form a stronger connection with their boats
MEDIA: Adobe Illustrator & Photoshop
Role: Creative Designer, Layout
RAPIDWIRE MOVIE SM (1).mp4My team designed a compelling video and brochure for RapidWire, a leading supplier of pre-tied ceiling wire solutions for construction professionals. Our goal was to highlight the product’s superior quality, ease of installation, and custom options. Using clean graphics and clear messaging, we showcased RapidWire’s commitment to reliability and efficiency. These materials create a consistent and professional brand presence that resonates with contractors and project managers alike. By maintaining cohesive visuals and messaging, we reinforce RapidWire’s position as a reliable and trusted leader in ceiling wire solutions..
MEDIA: Adobe InDesign, Photoshop
& Premiere
Role: Graphic Designer, Layout and Animation
Distributors' Advantage needed a clean, professional logo and flyer design. The goal was to build a brand identity that communicates trust, reliability, and efficiency. We used bold colors, simple typography, and clear layouts to ensure the brand stands out and appeals to businesses seeking dependable distribution services. Every design choice reinforces the company’s promise of timely and secure deliveries.
MEDIA: Adobe InDesign
Role: Creative Designer, Layout/Copyrighting
Signature Automation needed a standout backdrop for its upcoming annual conference. We crafted a sleek, modern sign using cool tones, clean layouts, and tech-inspired graphics to create a consistent, professional look that highlights the brand’s expertise. This seamless branding captivated clients and reinforced the company’s leadership in automation technology..
MEDIA: Adobe Illustrator & InDesign
Role: Creative Designer, Layout
Google Sites
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